Istanbul Wonder Village is more than a winter market — it is a large-scale New Year experience that brings together light, joy and collective celebration.

Hosted at Life Park, the festival transforms the city into an immersive winter universe filled with amusement rides, ice skating, concerts, theatre performances, film screenings and curated shopping areas. Over the past three years, Wonder Village has welcomed more than 250,000 visitors, becoming one of Istanbul’s most anticipated seasonal gatherings.

We have undertaken the Creative Direction, Brand Identity and Logo Design of Istanbul Wonder Village, crafting a magical and scalable visual world that reflects the warmth, excitement and festive spirit of the New Year. From logo creation to a comprehensive design language, we built a cohesive system that unifies spatial experience, communication materials and digital presence.

The result is a bold and luminous brand identity — positioning Wonder Village as Istanbul’s largest and most iconic winter destination.