INDEX

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Chobani Stadium stands as a contemporary landmark where sport, culture and community intersect. As one of the most prominent arenas in the region, the stadium required a visual identity that reflects both its global brand power and its local spirit.

We have undertaken the logo design and full rebranding process of Chobani Stadium, redefining its visual language to create a bold, modern and future-facing identity. From strategic brand positioning to the development of a cohesive design system, we built a visual universe that strengthens the stadium’s presence across all touchpoints.

In addition to the rebranding process, we also developed selected social media content to ensure consistency in digital communication. Through a dynamic and adaptable content approach, we translated the new brand identity into engaging visual narratives, enhancing the stadium’s interaction with its audience and reinforcing its cultural relevance.

The result is a powerful and unified brand experience — one that elevates Chobani Stadium beyond a venue, positioning it as an iconic destination.

We created a complete visual world for Manifestival, in collaboration with Hypers. From a bold new logo to vibrant festival posters, social media adaptations. Details was crafted to reflect the energy and spirit of the event. The design concept blends strong typography with symbolic elements and vivid color variations — brought to life across digital and on-site experience.

We have created a new brand identity for Ala Nail Bar, creating mesmerizing nail art experiences, and serving in Turkey and globally for every gender. The identity reflects the colorful world of Ala Tokel.



We have also renewed the imaginary world of Ala Nair Bar’s website. The new mobile-friendly web look stands out with its efficient and entertaining design and its online reservation layout. We have planned commercial photography and videography to announce the brand new look of Ala Nair Bar. As well as directing the commercial, we have created a team of young professionals to be part of this project.

Astra Lumina is a globally acclaimed immersive night walk experience, presented in multiple countries around the world. Blending light, sound and storytelling, the project transforms natural landscapes into a poetic journey through the stars.

For Astra Lumina Istanbul, we led the launch and season digital communication, marking the brand’s first communication presence in Turkey. As the project expanded into the Turkish market, we developed the initial digital narrative that introduced the experience to a new audience while aligning with its global positioning.

From launch strategy to ongoing seasonal content, we crafted a cohesive digital communication framework that translated the immersive atmosphere of Astra Lumina into engaging and visually compelling storytelling. Our approach ensured consistency with the international brand language while establishing a strong and localized market entry.

The result was a powerful digital debut — positioning Astra Lumina Istanbul as a premium, world-class immersive experience from its very first announcement.

We designed the motion graphics of the led installation
surrounding the ceremony and afterparty area.

Nearly 100 special animations were shown during

the show for over 40 screens.

Nike's Move To Zero campaign was held in collaboration with Shopigo in Istanbul, where 6 independent artists were selected to create or construct a product with zero waste and recycling materials in less than 24 hours. We have designed and built up the work field concept, inspirational platforms, and as well as tools for this Shopigo's Hackathon+ event.

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We have constructed very first steps of the STBA brand identity including brand name, style, motto, manifest and the storytel behind in collaboration with STBA crew. We have designed the web outline, stylish banners and mobile user friendly feed to enrich the shopping experience to maximum. We have also carried out the photo-shooting, production planning and styling. We have created exciting animation contents, creative social media outline and digital marketing planning, where all of these have specified the visionary structure of Soon To Be Announced.

Sirò Gelato's story has begun by creating well-crafted products with the perfect treats and rich flavors with great expertise. The whole brand identity, logo design, packaging, and serving supplies are neatly designed.

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Since the first day of the Isle of Escape Festival, which set out to bring together different disciplines and communities on the axis of nature, creativity, gastronomy and music, to become a global festival; we provided services in all creative areas such as brand identity, more than 50+ DJ bookings, stage design, creative social media management, and web design.
 
Held on Fimi Island in Göcek and on Kınalıada in Istanbul, one of the world's most important summer destinations, the festival has hosted important figures of the global electronic music scene such as Guy Gerber, Âme, Red Axes, Carlita, Jeremy Underground, Feathered Sun, Mira, Nu, Paula Tape, Unders and Viken Arman. The festival offered its guests a private island experience full of fun and pleasure.

We have been providing services in creative and strategic areas to Esmiyor, which started as a podcast series and we worked as one team since its inception. Developing itself day by day with the communication and common vision we have made over time and now one of the first names that come to mind when the climate crisis is mentioned, Esmiyor, is no longer to be a podcast series and has become a media company serving in the field of climate crisis and sustainability.
 
Reaching an interaction potential of more than +50M per year, with the feedback received via social media and podcasts, and embracing the 'Inspiring Social Media Account' award at Vogue's Green Carpet awards with its communication, Esmiyor is an expert in the field of sustainability and sustainability for the important big companies of the global market. started to provide services in the field of strategies.

The Remote X project, prepared by the German theater group Rimini Protokoll, was brought to Istanbul, in the heart of the city, by Beykoz Kundura. This experience took place on the Asian side of Istanbul and lasted for about two hours. The performance was about walking around the city in small groups, thinking, exploring and realizing the matters of life while controlling with Artificial Intelligence sound through headphones. Key visuals, communication language, visual designs were prepared by Alles Gut.

Nomadica Festival is not just a gathering — it is a journey shaped by open minds, wild hearts and grounded feet. Set on the shores of Kilyos, the festival blends music, art, fashion and inner exploration into a transformative ritual of collective expression.

We have undertaken the full Brand Identity and Creative Direction of Nomadica Festival, crafting a visual and conceptual universe that reflects its free-spirited and immersive character. From logo design to the development of a distinctive communication design language, we built a cohesive system that translates Nomadica’s philosophy into a bold and recognizable brand presence.

The identity balances raw nature with contemporary aesthetics — organic yet structured, mystical yet refined. Every visual element was designed to evoke movement, connection and self-discovery, aligning with the festival’s essence of freedom and shared experience.

Through a unified creative framework, Nomadica was positioned not simply as an event, but as a cultural ritual — a space where community, creativity and consciousness meet.

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Below Zero, a unique winter experience rising at the meeting point of music, art and activities was held on Mount Erciyes at DAS 3917. The festival was right in the middle of unique natural beauty and was hosted by both global and local DJs, exhibitions and workshops in different disciplines with unlimited winter activities. 

Following the new player identity and highlighting its user’s privileges, we created the `Between You and Mi` social media campaign to increase the awareness of the Milagron retail platform, which brings together the most exclusive collections of more than 100 global and local brands.

Fimi Island is a place where you will be truly relieved with a breathtaking private beach, alongside sparkling waters, and its rich tropical habitat in Göcek bay. With its 8000 square meters of private area and 300 meters of beach, the island offers its guests a privileged holiday experience.

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We have undertaken the relaunch communication in 2022 for Fimi Island; and have created a new corporate identity, web design and creative content for social media to upfront the privileged island experience. Alongside communication that has targeted distinguished guests throughout last summer, we have left behind an unforgettable summer with hundreds of boats, tens of thousands of people, and countless memories.

As Alles Gut, we undertake the 360 communication plan of Podbee Media, one of the first and most important production companies in Turkey, with podcasts included from Barış Özcan, Fularsiz Entellik, Sezgi Aksu, Deniz Göktaş, and more than 50 creators. As a result of our business partnership, which can be considered more than 1 year, we aimed to be the first brand that comes to mind in terms of listening and podcast awareness, and the brand reached the desired point in its field.



To increase the popularity of the podcast and the awareness of Podbee Media, we prepared the " Sadece Duymak İstediklerin" campaign with offline/online integrated communication and launched Turkey's first podcast advertisement. We continue to provide services in the fields of more than 50 podcasts, carefully prepared brand identity studies, social media, and web management.

Goodspaces, is a platform and a new generation experience area where brands focusing on art, technology and sustainability come together. We have created a brand identity and logo design for the new space project.

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Istanbul Oktoberfest brings the authentic Bavarian Oktoberfest spirit to Istanbul, transforming Life Park into a vibrant open-air celebration of music, tradition and community.

We have undertaken the Creative Direction and Brand Identity of the festival, developing a bold and immersive visual system inspired by Bavarian heritage and contemporary festival culture. From logo design to a cohesive communication language, we built a scalable identity that captures both tradition and modern celebration.

The result is a distinctive and energetic brand presence — positioning Istanbul Oktoberfest as a nature-driven urban escape where culture, music and festivity come together.

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Kater Blau's brand visuals and animations were produced to promote Berlin's famous showcase in Zorlu PSM in Istanbul for Minimuzikhol.

Istanbul Wonder Village is more than a winter market — it is a large-scale New Year experience that brings together light, joy and collective celebration.

Hosted at Life Park, the festival transforms the city into an immersive winter universe filled with amusement rides, ice skating, concerts, theatre performances, film screenings and curated shopping areas. Over the past three years, Wonder Village has welcomed more than 250,000 visitors, becoming one of Istanbul’s most anticipated seasonal gatherings.

We have undertaken the Creative Direction, Brand Identity and Logo Design of Istanbul Wonder Village, crafting a magical and scalable visual world that reflects the warmth, excitement and festive spirit of the New Year. From logo creation to a comprehensive design language, we built a cohesive system that unifies spatial experience, communication materials and digital presence.

The result is a bold and luminous brand identity — positioning Wonder Village as Istanbul’s largest and most iconic winter destination.

We created a unique concept design for new contemporary fashion and streetwear store Desole's opening. All the communication materials are curated by us.

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Istanbul Cocktail Festival has become one of the city’s most anticipated lifestyle gatherings, bringing together mixology, music, gastronomy and contemporary culture under one dynamic experience. Positioned at the intersection of entertainment and urban sophistication, the festival required a strong and distinctive brand universe to match its growing influence.

We have undertaken the full branding and creative direction of Istanbul Cocktail Festival, developing a bold and recognizable visual identity that reflects the festival’s vibrant, energetic and social character. From logo design and key visual systems to spatial applications and stage aesthetics, we built a cohesive creative framework that elevates the overall experience.

Beyond brand creation, we managed the comprehensive communication strategy of the festival — overseeing multi-channel campaign development, digital storytelling and audience engagement. Through carefully crafted social media content and visually impactful narratives, we translated the festival atmosphere into a consistent and aspirational digital presence.

The result is a unified and scalable brand ecosystem — one that positions Istanbul Cocktail Festival not only as an event, but as a cultural platform shaping the city’s contemporary lifestyle scene.

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